WEB SHOP DEVELOPMENT
WEB SHOP DEVELOPMENT is a business that requires a serious approach. Unlike creating a presentational website, creating a web store is more demanding technically. It is a CMS with user accounts, product catalogs, payment system... Visually it has to be appealing, but special attention must be paid to functionality. Finally, in order for an online store to work, one must deal with it on a daily basis.
IF YOU ALREADY HAVE A DEVELOPED BUSINESS OR A MARKET, you own a shop, store or chain of stores, not only can you open new markets by advertising your offer on the internet, but your goal should be to transform your business to reduce costs.
IF YOU ARE CONSIDERING TO START A BUSINESS the cheapest and shortest way is to start an online business. Professional use of the internet tools enables us to accurately analyze the market potential, which, with a good business plan, will give you precise answer on when you can expect a return on your investment or profit.
WHAT DO YOU NEED?
MAKING A BUSINESS PLAN
Depending on your business, products and services you offer, and given that it is an online business, today we can analyze with great precision the potential of the market (keywords analysis of a chosen marketing niche), i.e. the presence and activity of competitors. Based on these analyzes, as well as an analysis of your potentials and weaknesses, it is possible to create a good business plan that will show exactly how much capital you need to invest, the time period you should expect a return on your investment and how much you can earn.
MAKING A PROJECT DRAFT
The project plan for the online store development is made on the basis of a business plan. The main goal is to convert visitors into customers. The marketing efforts invested in attracting visitors should be accompanied by intuitive, carefully designed site traffic to maximize conversion rates. If you put an "I'm a horse" sign on a cow, it will still remain a cow.
DOMAIN AND HOSTING SELECTION
There are two options when choosing an online store domain - to use your brand name or to find a SEO friendly domain. We can help you with domain selection, but certainly site optimization will be required for search engine mechanisms. Website hosting is very important as the Web store needs to be stable 24 hours a day, 365 days a year.
WEB SHOP DESIGN
The design of your e-commerce shop must satisfy more than one requirement. It needs to be tailor-made for the business activity and the target market (young people, children, women...). Transparency in order to highlight what matters, as well as the comfort of visitors and customers, is the priority. Finally, it is necessary to distinguish yourself from the competition as much as possible.
CREATION OF WEB STOR
Web-shop design and database programming, linking the database to the site pages that visitors can see, linking the database to the admin panel, customizing different modules, automating processes and mails, and finally testing what has been done and customizing to different search engines or mobile devices are all the activities that our team takes seriously when creating web stores.
WEB SHOPS OPTIMIZATION
Optimization needs to be kept in mind all the time when creating a web store. A well-optimized online store is the basis for further Internet marketing activities. Our solutions enable automation of optimization wherever possible, i.e. everything necessary for the further work of SEO experts is enabled through the administration.
ONLINE SALES DEVELOPMENT
Internet marketing includes various activities: SEO optimization, Paid advertising and Community Management. Depending on who your customers are, in which way you are present in the market and how you want to advertise, an analytical approach and a synchronized appearance is needed. The goal is clear - increase sales at as little cost as possible.
Synchronized and timely performance by combining various media brings best results not only in attracting new customers but also in developing the existing clients.
WEB SHOP DEVELOPMENT- ADVICES
QUALITY OF THE OFFER
It is not enough to have a nice and functional online store. Ultimately, the quality of the offer and the price is crucial. A quality product with an affordable price, quickly available, with a help of the Internet is a sure path to success
CHEAPER THAN THE PHYSICAL STORE
Running and maintaining an online store is much cheaper than a physical store. Forget the costs of the premises (rent, utilities, workers...). Separate costs calculation is necessary, so products and services can be offered at lower prices than at the store.
An online store allows you to communicate with your customers. When making a first purchase, buyers leave their information and from that moment they become a known customers to you. With each subsequent purchase, they leave information about their specific interests. The online store allows you to personalize your customers and to improve sales.
How to improve sales? Good management conducts sales through various activities and promotions on the site itself, through Google ads or newsletter campaigns which are sent to known customers at the right time. These activities can have a significant impact on sales improvement. The online shop, apart from accepting orders, needs someone trained to deal with it daily.
INTEGRATED MARKETING PERFORMANCE
While customers are in your physical stores you need to refer them to your website. Give them promo cards or even open online accounts for them on the spot. At each step try to highlight the address of the web store- on business cards and promo cards, on bags and parcels, on a letterheads and invoices... Mention the web address of the store in whatever way you advertise (radio, TV). You should always keep in mind that the Web Store is your tool to easily initiate a new or re-purchase.
Free advertising on the Internet does not exist. However, desired results can be reached with less investment than through any other type of advertising. Once you have secured a budget for advertising, advertising on the Internet is the only true path, the path that will cost less, the path by which you can reach your target visitors and where you will be able to have a precise insight into the advertising results.
FREE WEBSITE DEVELOPMENT
Creating web stores through free software (Word Press, Joomla, etc.) is possible. If you really want to spend money, time and energy then this is the right way. Creating a web store in software tailored to your business and needs with quality development support, allows everyone to pursue their profession..
How much energy and money do you need to open a physical store? On the Internet, it works differently and the potential is much greater. There are different approaches of stimulating sales on the site (promo codes, affiliate links, collection points) and placing your offer to other sites via so-called API modul.
WEB SHOPS DEVELOPMENT - SPECIFICS
WEB SHOPS can be of varying complexity depending on the type of products and services they offered. The hardest thing to sell online is the goods that the buyer wants to try first. Customers are finding it more difficult to buy clothing because they are not sure whether the number will suit them or whether it will fit their taste.
TRY IT THEN BUY IT is one of the most reliable methods of improving online sales of specific products. Of course, this approach can increase costs. However, if you have a wide selection of products and the ability to deliver them on your own, along with a good salesperson who will bring along some other carefully selected products, this approach can even increase sales.
ADVANCED PRODUCT PRESENTATION can accelerate purchasing decision. It is necessary to display the products from multiple angles, on models and through quality photography. Sometimes a video view of the product or a 360 degree rotation of the product is desirable.
WEB STORE CREATION - TYPES OF ONLINE SHOPS
MAKING OF WEB SHOP - ADAPTATION TO MOBILE PHONES
CREATING A WEB SHOPS FOR MOBILE devices actually involves adjusting the look and presentation of content. Your website will certainly be seen on mobile devices. However, design adjustments are necessary to make the content more accessible to visitors, because it has a significant effect on online sales promotion.
WEBSITE DISPLAY ON MOBILE PHONES must be specifc with regard to the screen resolution. Also speed of page loading is very important.
RESPONSIVE WEB DESIGN refers to making web shops that are tailored to the resolution of the device from which the visit comes. Another approach is to create special page templates for display on mobile devices, allowing greater design freedom.
Ignoring the fact that more and more people are using mobile phones to search the internet can significantly slow down your business development.
Learn more about creating web shops and adapting mobile and tablet devices.