ONLINE SHOP DEVELOPMENT - MODUL LIST
Based on the experience and frequency of different requests, we have divided the stores into three different types. Each type of online store can be customized according to your needs and desires, any time, during development or afterwards. Our team provides support and we are here to advise you and realize all your ideas.
Review the description of functionalities for each type of online store. Think about what type of online store is best suited to your business. If you have no experience or are just planning to start selling online, complete an application here and make an appointment. We are at your disposal for all your questions, we're here to help eliminate doubts and suggest the best solution.
CREATING INTERNET SHOPS – TYPES
MAKING A BRAND STORE
It is recommended when your offer is limited to a smaller number of products and services. We also recommend this store for beginners without online sales experience, or for clients with a smaller budget.
MAKING A PROFESSIONAL INTERNET SHOP
The intuitively designed store offers everything you need to successfully run and promote your online sales.
MAKING A SHOPPING CENTER
Provides advanced functionalities for retail and wholesale development, through affiliate programs, promoting group purchases, granting personalized discounts, and other advanced options.
FREQUENTLY ASKED QUESTIONS
IS THE PACKAGE CHANGE POSSIBLE?
Switching from a brand store to a professional store is possible, while switching to a shopping center (mall) is not possible, since the mall is functionally conceptualized differently.
IS UPGRADE POSSIBLE?
We hope that creating an online store is not your first and last step in developing your online business and sales. Our software is flexible and unlike most other software and free options, we offer quality and development capabilities. It’s enough to call us and give us an idea..
ARE THERE ANY HIDDEN COSTS?
The prices of making an online store are not presented, not to hide them, but because they simply depend on the specific needs. Once an agreement is reached, you can only benefit from helpful tips and quality support.
ADMIN PANEL - MULTIPLE USERS
Managing an online store through the admin panel is in the language of your choice, and is characterized by a simple content management. For the needs of multinational companies, when a multinational team is working on the site, administration may be in multiple languages.
The possibility of error is minimized. Strictly defined contents are entered through the input fields. Where needed, there are comments to assist in the work of the administrator. Other content is entered through a text editor similar to MS Word, which gives you greater freedom to manipulate the presentation of data.
The Super-Administrator can open other Administrator accounts with the ability to grant privileges. Multiple administrators can work on the site simultaneously
SELF EDITING AND UPDATING WEBPAGES
CMS (Content Management System) or software for self-managed site administration is tailor-made for the end user.
By site pages, in the case of an online store, we think of accompanying pages such as About Us, Terms and Conditions, Support, FAQs, etc. Through the so-called text editor that is very similar to the MS Word, it is possible to create an unlimited number of pages.
In addition to text content, you can add images, links, upload videos from YouTube, or add a gallery to the pages (for example, you want to form a page that will contain a gallery of your outlets).
All pages are defined through design, so you, as an administrator, enter different content and the pages are automatically formed according to the template
NEWS, UPDATES OR POPULARLY BLOG
These pages, similar to ordinary pages, are formed through a text editor, by a defined template and it is possible to extract them to the homepage. The main page of the blog is displayed as a list of blogs (title, thumbnail, short text, see more), and visitors have the opportunity to leave comments.
A blog, news or whatever you call it is extremely useful from the point of view of SEO optimization of the site and development of two-way communication with visitors. SEO optimization of the store is achieved by creating meaningful texts for the so-called “pushing” of a particular keyword. Our software provides the option of linking blog pages via tags, suggesting the visitor to open another page.
Don't be confused, blogging is an extra job that many find unnecessary, but blog is very important for SEO optimization. Blog topics are based on keyword analysis in order to further optimize for a specific keyword relevant to a particular product or site.
VIDEO GALLERY AND PICTURE GALLERY
Our software allows you to add an unlimited number of galleries to which you can add images as well as videos (internal database or YouTube).
If besides the online shop you also have outlets, attend fairs, visit exhibitions, etc. all this can be displayed on separate pages.
Also, by creating separate galleries, you can display them within some other pages or blog pages.
Of course, we took care of SEO optimization. For each image or video, it is possible to add a name and description, which can be seen on the website, but they also become tags necessary for image optimization. We know how important images are, especially with online stores, and how many visitors use image search while conducting Google product search.
CONTACT PAGE AND GOOGLE MAP
Contact page should contain your basic information as well as information about various contact options. For contact via e-mail we suggest creating an online form with spam check. The classic email setup is not good from a spam standpoint (you'll get a lot more spam mails).
In addition to the basic information and the contact form, a map is usually placed on the contact page. Most often it is Google Map because of its interactivity.
A number of objects can also be placed on the map, where each object has separately shown basic and contact information.
ADDING AND EDITING PRODUCT CATEGORIES
Creating an online store in our software gives you unlimited development opportunities.
As an online store administrator, you will be able to create an unlimited number of product categories and subcategories and name them according to your needs.
The display and highlighting of categories on the website is defined by graphic design.
Once you've created the categories, you place products in them. Depending on your needs, you can place the same product in two or more categories.
ADDING AND EDITING AN UNLIMITED NUMBER OF PRODUCTS
Products or services are added using the classic template: Name, Id or product code, short product description, more detailed product description, product price, warehouse status.
For a product you can add an image or a picture gallery, give it a discount or allocate it for the sections “Discount”, “Recommended”, “New”, etc. These sections and their names are agreed when designing the store.
Each product has its own page. As an administrator, you can optimize these pages individually or with the help of a professional by editing the Meta tags (title, description, keywords). The software is designed in a way that when you do not have the time or budget for optimization or it is a store with a large number of products; automated optimization is done. Title tag automatically invokes the product name, and the description tag invokes a brief description of the product. SEO expert has the option of manually changing these tags.
GIFT TO A FRIEND OPTION
Whether it is a first purchase or a registered buyer, basic information about the delivery address is withdrawn first, but the visitor has the possibility to check or enter new delivery address data.
This option is very useful, especially as the possibility to send gifts through an online store. Unlike changing the address, the gift to a friend option entails entering new shipping information, but excludes the cash on delivery payment option.
In case the client has left the friend's email address, the friend is informed about receiving a gift soon. In addition, the sender has the option to choose whether he wants to show from whom the gift is, or to leave a private message (congratulations on the birth of the child, happy New Year, I love you, etc.).
BASKET, MY DATA, MY WISHES
Every user has to be registered before the first purchase. After registration, every new purchase is easier because user does not have to re-enter his information, but simply inserts the products into the cart and orders. It is even possible to create an online store without the need for the customers to register.
Each registered user in his personal panel has the option to change basic and address information, as well as the possibility to view previous purchases.
Customers also have the ability to add products to their wish list. This option is useful for many reasons. The buyer is left with the option to postpone the purchase (if it’s interrupted in the process or currently has no money), or to add to its preferences a product that is not currently available (not in the warehouse). When a product becomes available and is on the wish list, the potential buyer is notified by an e-mail. Finally, the third advantage is marking the product and waiting to be discounted
SURVEYS, FACEBOOK COMMENTS, NEWSLETTER
The development of two-way communication with site visitors, or customer care, is highly recommended.
By posting a survey on the site, if you ask the right questions, you can learn more about the habits of your users or consumers.
Casual Facebook comments similar to the survey can provide useful information. Also, nowadays Facebook and social networks are used in internet marketing for so called "Word of mouth advertising."
A newsletter is a means of advertising to a known customer. Our software provides limited development capabilities, where you can create and send campaigns yourself to a list of users you have collected. A newsletter is great when you have to post a promotion or discount on a specific product, etc.
VISITS AND USERS OVERVIEW - Google Analytics
As a website administrator, you will be able to accept new orders (notified by email), handle them, and view all purchases and customers later.
Additionally, our software is easily integrated with Google Analytics, where you can track the number of visits to your site. Through analytics, you can come up with more useful information such as the country and city from which website visits come, the time visitors spend on the site, which pages or product are most visited, etc.
SEO expert delves into deeper research through Google Analytics, exploring which media the visit comes from, what keywords the visitor used, investigating visitor movement habits and accordingly preparing new campaigns with the ultimate goal of increasing the visit or sales
Ukljucuje sve funkcionalnosti brend prodavnice
BRANDS AND SPECIFIC PRODUCT CHARACTERISTICS
In addition to the possibility of adding product categories and subcategories, the PROFESSIONAL INTERNET STORE offers the option of adding brands, i.e. connecting products with the corresponding brand. In this way, additional sorting of products is performed.
Different brands also mean different types of items. It sometimes implies a situation that one of the important characteristics is the number of shoes, or that the color or material of the furniture is important. As part of our software, you will be able to create the characteristics of the product yourself and link them to a specific product.
Product characteristics offer the site visitor an additional opportunity to see description or overview of the product.
VIDEO DISPLAY OF THE PRODUCT
In addition to the possibility to add a gallery for the product, you will be able to add a video.
The video can be added internally or from YouTube.
It is recommended to use the video via YouTube due to the advantages such as relieving the local server. Otherwise the increased traffic and viewership could slow down the site. On the other hand, by opening your own YouTube channel, you are actually working on Internet Marketing because the video will be displayed on the website but also on YouTube.
Video presentation of the product is especially recommended for products that customers prefer to try before buying (online sale of clothes, shoes...)
PROMO CODES AND PERSONAL DISCOUNTS
As an administrator, simply create a promo code. Call it as you wish and give it a percentage discount. Anyone who enters this promo code during the purchase will receive a discount.
You can share promo codes in different ways, by placing banners and posts on other sites, through blogs or social networks, or you can share them in traditional ways with cards, flyers, in magazines…
As a site administrator, and given that you have insight into customers and their purchases, you will be able to grant a personal discount to an individual customer, either because the customer often buys from you or you simply want to speed up the sale of a particular product or service.
Creating an online store is not a one-time job; it should be dealt by someone with the aim of promoting sales.
SIMILAR OR RELATED PRODUCTS
A professional online store offers an advanced ability to connect products. On the page of an individual product, in addition to its presentation, the similar products are shown to the visitor.
Product similarity can be by category, proximity of price, or similarity characteristics. Once set up, the system automatically calls similar products for a specific product.
This option provides comfort to the site visitor. On the other hand, this option can be useful for more indecisive customers, who want to view and compare more products. The ultimate goal is enhancement of shopping
PRODUCT COMMENTS AND EVALUATIONS
Internal comments and product ratings on website are approved or excluded by the site's chief administrator.
When a new product is added, it does not have an initial rating and the link BE THE FIRST TO EVALUATE THE PRODUCT appears.
Depending on who your customers are, this option is recommended or not. In some types of business activities, with younger customers, leaving comments and product evaluations can be very productive from the standpoint of increasing sales and collecting analytical information needed for sales improvement.
Creating an online store in our software implies flexibility, and you can turn these options on / off according to your needs
ADVANCED OPTIONS AND GREATER COMFORT COMPARED TO THE BRAND STORE
The professional store offers other advanced options and comfort for both the administrator and the site visitor. Here are some of them:
Advanced FAQ page - allows the administrator to manage questions and answers more easily. The administrator deals intensively with the site. Based on various internal and social network comments or phone calls, questions and answers are composed in an easy way by entering text in the fields provided and not through a text editor as in a brand store.
Quick products listing - on the page of a specific product, the visitor or potential buyer has the option of quick listing (arrows left - right) of products from the category.
ONLINE TRZNI CENTAR
UKLJUČUJE SVE FUNKCIONALNOSTI BREND I
SEPARATE STORES WITHIN THE SHOPPING CENTER
In addition to all the above, in the previous two stores, ONLINE SHOPPING CENTER offers the opportunity to open separate, specially branded stores.
This product is recommended if you have a large and diversified offer. But also consider the idea of associating with compatible industries and so in cooperation with several non-competing companies you can significantly reduce investments in Internet marketing.
If your idea is pure trade, you can develop the idea of an online distributor. As an online distributor of services and products, you can make distribution agreements with different companies and sell their products or you can rent them space within your shopping center. What is your idea?
REWARD POINTS AND AFFILIATE PROGRAMS
Awarding reward points is simple. The buyer collects points worth money with each new purchase (the ratio of points and money is determined by the administrator). The buyer can use the collected points instead of money. This way you are actually granting an automatic discount to your regular customers.
The so-called Affiliate programs actually imply building an online sales network. For example there are individuals who recommend their friends to buy certain products by sending them a link to the product page. The software recognizes the visit, and if it is realized, the mediator is awarded a certain number of points that he can later use when purchasing in your store. The affiliate programs can also work by having some other websites download and display your products and collect points after the obligatory purchases that come from their site. You can improve your sales network by paying points in cash to an intermediary account instead of points that can be used on your site
WHOLESALE AND SPECIAL CUSTOMERS
Special benefits for retailers and special customers are granted by the site administrator. You can easily grant a special discount to registered customers.
When visiting the site, official prices are publicly displayed, while registered special customers, after registration, can see other reduced prices. The administrator has the ability to define restrictions. A restriction may mean that more favorable prices for a special customer apply only in the case of buying a certain number of products or spending a certain amount of money.
By opening a wholesale store on the site, the fourth payment option is opened, so special customers pay directly to the account by paying the proinvoice
MAKING PRODUCT PACKAGES
The option of creating a product package (e.g. monitor, keyboard, mouse ...) is done by connecting the product. This group of products is displayed to the site visitor as one product.
By creating a product package, you can provide potential customers with discounts, which means that if they buy these products individually, they will be more expensive.
Packages promote multiple sales. You can also create packages for important dates, such as making New Year's packages, packages for Women’s Day, Valentine’s Day, etc.
MY PERSONAL CATALOGUE
My catalog is an increasingly popular option that large department stores are trying to use with a diverse range of products and services.
The registered user of your site is offered the option of creating a personal catalog, which can be sent to friends with a personal message. The best examples of the advantages of this option are weddings and birthdays. This option offers a user an opportunity to choose the gifts he wants and inform his friends about it. When a friend buys him a gift, that gift is automatically deleted from the user's catalog and he is notified. Of course, in order to keep the charm of the gift, the client is not informed about who bought him the gift.
If you have good sellers with an idea, you can use this option in other ways to develop personalized or group shopping.
EXCLUSIVE PRODUCTS - 360 DEGREES DISPLAY, VIDEO AND MODELS
Preparing products for a 360-degree display is a very serious and expensive job, since each product needs to be photographed in a studio with special equipment. For each product, there are 18 to 72 images, depending on the desired quality. By displaying 360 degrees, you can view all the details of the product.
You can also choose to show the product via video or by photographing the product on the model.
Any of the above displays can significantly affect the visitor’s determination to purchase, especially for certain types of products (clothing, footwear, watches...).
However, you should keep in mind that any of these display choices increase your investment as you need the services of a professional photographer. That is why the abovementioned display options are usually used with more expensive products that are harder to sell and customers are more demanding.
MORE ADVANCED OPTIONS FOR SALES ENHANCEMENT
The Shopping Center software offers additional features for visitors and site administrators.
Popular tagging provides additional product linking options.
The customer loyalty programs function through collecting personal information about the customers such as date of birth, gender, interests. Once you have this information, you can deal with the customers much better, design and personalize promotions and discounts for the individual customer.
Request a discount is an option that is available to registered regular customers.
Recently you were watching option reminds visitor, while the Compare products option allows the customer to choose between two or more products.
Product Reviews can be written or approved by the administrator. Good product descriptions can significantly accelerate the purchase. In order for a store to be developed and to make money, someone has to deal with it seriously and professionally.